Let Them Know If They Came To The Right Place

If you are just bringing your local business online, start thinking like one of your customers, look around your shop or store and pick something that you have for sale.  Now how do we find a buyer for that product or service?  The easy way and the best way is to start thinking like one of your prospective customers.  Do they want to know that you have been in business since 1972, are a member of your local Chamber of Commerce, the Better Business Bureau, and a member of the school board?  I really doubt it very much, you could put that on your about page or your own personal page, but right now most prospects don’t care how many children you have, what your wife’s name is, where you graduated from, or that you graduated with honors.

On the Internet people want to know if you have what they’re looking for, is it the right brand, do you have enough of it, maybe a few details about it and perhaps how it will be delivered.  So let’s pick something, I choose hay, I want to sell some hay and I want to let people know about it, so let me show you what I do to sell my mythical hay crop, let me count the ways.

I choose a domain name that gives someone a hint that I may have some hay for sale, like Dales hay sales, or even better your local town hay sales, but Dales farm and garden is okay.  A .com is best, but .net or .org is acceptable.  Once we have our domain name we can start to set up her website, so what are we going to talk about, not our personal life not our history we are going to talk about hay, and only hay because that is what my customer wants.

Go to the Google search, Yahoo and Bing are okay, but I happen to prefer Google. Type in hay, oh my, there are 430 million other pages about hay, I don’t often cut and run, but in this case I’m going to find something else to write about.   Just because I want to sell hay, does not mean I can only talk about hay.    I add the name of my local town and search for Bellingham hay, this is almost embarrassing, there I am listed number two out of 2.4 million pages, and I don’t even sell hay some of you may know I sell horses online with my website the horse barn, I wrote an article about feeding my horses more hay during the cold weather, and Google understood by the use of semantics that I had something to do with hay, I’m located in Whatcom County so must be close to Bellingham.

How about the phrase buy hay Bellingham, I am still there at number two, see how easy it can be if you just add the location of your product!  Other words I can add to the word hay, might be, alfalfa, grass, Rye, Clover, horse, rabbit, goat, cow, round bales, square bales, stacks, cubes, pellets, delivery and price.  I could take each one of those phrases in create an informational article and add to my website this will ultimately increase the relevancy of my website for the keyword hay and eventually I might end up on page one, in the mean time I am still making sales.

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